Ten minutes, ten checks. If your site misses more than three, it's quietly costing you customers.
Half of visitors leave slow sites before seeing a word. Test yours at PageSpeed Insights — mobile score matters most.
Most of your traffic is mobile. Menus, buttons, and forms should work one-handed — no pinching, no sideways scrolling.
A stranger landing on your homepage should instantly know what you offer, who it's for, and what to do next.
"Book a call", "Get a quote", "Order now" — one primary action, visible without scrolling, repeated down the page.
If the only option is "call us", you lose everyone not ready to talk. Offer a lower-commitment step — a checklist, a quote form, a chat.
Leads go cold in under an hour. A chat widget or AI agent that responds instantly — nights and weekends — wins the deals slow inboxes lose.
Search your service + your city. Not on page one? Your competitors are collecting your customers. Local SEO fixes this.
Reviews, real photos, real phone number, real address. Trust signals decide whether visitors believe anything else on the page.
HTTPS padlock, no broken links, updated software, working forms. "Not secure" warnings end visits instantly.
Analytics with conversion tracking — if you can't see where leads come from, you can't do more of it.
Score: 8–10 — strong · 5–7 — leaking leads · 0–4 — your website is working against you